Today marketers are increasingly losing confidence in the effectiveness of traditional advertising channels. Under pressure to make every dollar count, many small businesses are increasingly shifting to online channels. With online advertising, advertisers not only reach their customers at much lower prices but are also able to measure the effectiveness of their campaigns much better than ads on traditional channels.
The CRUST - the popular StoneMatrix eZine distributed to over 2,500 subscribers all over the world, now brings all the power and advantages of online advertising to the stone industry. Our advertising programs allow you, the advertiser, to create your own budget based on the amount of exposure you want for your ad. So you end up paying only for the number of times your ad is seen by your customers. Undoubtedly, this gives a much better return on investment as compared to what you get advertising else where.
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